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Custom Printed Notebooks Are a Wise Investment
by Matt Franks

voteCustom printed notebooks can be a lot of fun because they come in so many different shapes, sizes, and designs. You can also use them for a number of things, but primarily to promote your business. It is important for you to figure out ways in which you can market your business through the use of custom printed notebooks because they can really do things that you could never imagine that they could do.
Promote all you want

Printed notebooks are printed with your business name and logo on them for you to do with them what you please. Be sure to be creative, though, because creativity can go a long way when using custom printed notebooks as promotional tools. First of all, you have to think about what type of notebook is going to be effective in your business. Do you want small custom printed notebooks that people can put into their pockets or do you want standard size notebooks that people can use at school or in college? You can choose from stenographer notebooks, pocket coil notebooks, composition books, and even little chunky notebooks. Think about your clientele and what they may enjoy the most.

After you have decided, you have to figure out how you're going to give them away. This depends on what kind of budget you're looking at. If you can give them away to everyone who walks through your door, then give them to everyone. If you can only afford to give printed notebooks to people who purchase something from you, then give them to those individuals. Think about what you believe will be more productive to your business.

Some individuals will set up booths that represent their businesses at trade shows so that they can give information about the business. In the meantime, they give away items such as custom printed notebooks in order to help people remember that they do exist. This has proven to be quite effective, which is why people receive a lot of free things when they go to trade shows.

A unique idea

What is interesting is the fact that people expect to receive promotional items such as pens, pencils, bookmarks, and other small things. They don't expect to actually receive larger items such as printed notebooks. It is such a nice surprise that they will never forget you for it. Everyone needs notebooks, so you're giving them something that is useful. You're not giving them something that they're going to throw into a drawer somewhere. You're going to give them something that will make them say, "Hey, XYZ Company gave me a notebook the other day. I can just use that." When they use it, others will see them using it and that is advertising for your business. Every set of eyes that see your logo and contact information becomes a potential client. You're not trying to relay a hard message that says," Buy from us." You're simply trying to appeal to them in a very subtle way as to not overwhelm them.